Strategy. Budget. Results.

Digital marketing strategist with 7+ years turning ad budgets, from $75K campaigns to $600K+ annual spend, into measurable growth across nonprofit, automotive, and retail.

Profile photo for Dalton Wilkerson. Chicago, Illinois skyline background. Digital marketing, professional portfolio.

Digital Strategy, Proven

My Name is Dalton

I'm a digital marketing strategist who's spent the last 7 years turning ad budgets into results for nonprofits, auto dealerships, and small businesses alike. I build the strategy, execute the campaign, and read the data to prove it worked.

Graph displaying social media budget for The Salvation Army. Created in 2022 by Dalton Wilkerson. Digital marketing budget allocation.

Case Study 1 — Budget Strategy

Q3 Digital Fundraising Campaign Plan — The Salvation Army

Built the full platform and budget allocation strategy for a $75,000 quarterly digital campaign spanning Facebook, YouTube, Programmatic, Discovery, and Twitter/X.Structured spend by campaign goal, donations vs. awareness, and aligned monthly creative themes to seasonal fundraising priorities, from housing programs in April to hunger relief in June.

Graphic highlighting work sample 360 Life Center Digital Consultation for The Salvation Army. Professional work sample from Dalton Wilkerson. Digital marketing and social media management.

Case Study 2 — Consulting & Strategy

360 Life Center Digital Consult — The Salvation Army

Led an internal strategy consult for a regional service location, auditing their digital presence and building a roadmap to grow local engagement and donations.Delivered actionable recommendations across social media cadence, digital fundraising tools, email marketing, and website content, turning a scattered digital footprint into a clear, repeatable playbook.

Toyota of Orlando GWTH Sales Event: SAMPLE

Case Study 3 — Paid Creative

Bilingual Paid Social & Search Campaigns — Toyota of Orlando, Clermont & North Charlotte

Directed integrated paid media campaigns across Google Ads and Facebook, running parallel English and Spanish creative across three dealership markets.Managed full-funnel execution from Adwords search to Facebook video, supporting seasonal sales events with consistent, market-specific messaging.

Social media audit for Toyota of Orlando. Dalton Wilkerson professional portfolio work sample. Digital marketing professional.

Case Study 4 — Analytics & Audit

Organic Social Media Audit — Toyota of Orlando

Conducted a full cross-platform audit, Facebook, Instagram, YouTube, Twitter, TikTok, and Pinterest, to identify where organic content was underperforming and where the real opportunity lived.Delivered platform-by-platform recommendations that reallocated focus toward Facebook and Instagram, the two channels actually driving engagement, and flagged Pinterest for sunset due to unreliable data and low return.

Case Study 5 — Paid Social Creative

Fundraising Campaign Creative — The Salvation Army

Produced paid social creative for "Join the $10 Difference" and "LOVE Beyond," two concurrent fundraising campaigns targeting donation and awareness goals respectively.Built out platform-specific asset sets, Google Discovery, Facebook, and Twitter, each tied to a monthly community-impact theme.

Skills & Tools

Google Ads · Meta Ads · GA4 · HubSpot · Salesforce · Hootsuite · Paid Media Strategy · Content Governance · Budget Management · Digital Fundraising

Also Available for Project Work

Beyond my full-time role, I take on focused digital marketing projects for small businesses and nonprofits: GA4 audits, social media management, and campaign strategy.If you need senior-level marketing expertise without a full-time hire, let's talk.

Let's Talk

Open to full-time roles, freelance projects, or just a conversation about marketing strategy. Reach out below.

Thank you

Thanks for taking the time to look through my work. Whether you're hiring, collaborating, or just exploring, I'd love to hear from you.